Influencer Outreach & Social Media Manager

workable • Philippines • Philippines • ₱ 45k - ₱ 75k / year • 3w ago

Role Overview

The Influencer Outreach & Social Media Manager brings stories to life through authentic creator partnerships and elevated social storytelling.

This person manages influencer and affiliate programs, oversees TikTok Shop growth, and leads day-to-day social media campaigns — ensuring every caption, post, and creator collaboration reflects the signature voice: confident, warm, and intentional.

This role bridges creativity and strategy—blending influencer relationship-building, community engagement, copywriting excellence, and data-informed execution.

Key Responsibilities

Identify, pitch, and onboard influencers aligned with the client’s values and visual aesthetic.
Manage gifting, content briefs, approvals, and tracking of influencer campaigns.
Build and maintain an influencer database segmented by platform and ROI.
Set up and manage TikTok Shop and affiliate programs (via TikTok Creator Marketplace or Shopify Collabs).
Write and edit social captions, influencer briefs, and community responses in the client's tone.
Plan and execute weekly social campaigns aligned with marketing launches.
Analyze campaign performance and recommend content or timing optimizations.
Maintain strong creator relationships and ensure consistent, elevated brand presence across all platforms.

Candidate Requirements