Job Title: Lead Generation Specialist
Location: Pakistan (Remote), supporting U.S.-based BPO operations
About Us:
Cordatus Resources Group is a business process outsourcing and consulting firm, specializing in providing outsourced accounting, finance, IT, and administrative services. We operate with a remote workforce across the globe, utilizing a variety of SaaS platforms to ensure seamless collaboration, project management, and client communication.
Job Summary
We are seeking a highly motivated Lead Generation Specialist to accelerate our U.S. market expansion by identifying, qualifying, and nurturing prospects. This role requires exceptional communication skills, a proactive approach to prospecting, and the ability to utilize digital tools to generate high-quality leads that contribute directly to business growth.
Job Responsibilities
- Research and identify potential prospects in target U.S. markets, and execute lead generation campaigns across email, phone, and social platforms.
- Qualify leads through initial outreach and discovery conversations, ensuring alignment with company services and market objectives.
- Maintain and update CRM records with accurate lead information, activities, and progress, while providing insights on lead quality, market trends, and campaign effectiveness.
- Collaborate with internal teams to optimize lead generation initiatives, marketing content, and overall pipeline development.
- Monitor industry trends, competitor activities, and emerging opportunities to strengthen lead generation strategies.
- Develop prospect databases and segment leads for targeted campaigns.
- Track and report on lead generation metrics, conversion rates, and ROI to support strategic decision-making.
- Coordinate with marketing to design and implement digital campaigns, webinars, and events that drive qualified leads.
- Identify opportunities for cross-selling and upselling during the lead qualification process.
Job Specifications:
- Masters degree in Business Administration, Marketing, Digital Marketing, or Sales from a recognized university; specialized sales training or certifications are an advantage.
- Native or near‑native English fluency (written and spoken), with advanced communication skills for engaging U.S. clients and senior management.
- 3 - 4 years of proven experience in lead generation, inside sales, or business development, ideally within BPO or outsourcing.
- Strong written and spoken English proficiency, with the ability to engage U.S.-based prospects professionally.
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Zoho) and lead generation tools.
- Solid understanding of U.S. business practices and communication styles.
- Analytical mindset with the ability to interpret data, evaluate performance, and refine strategies.
- Highly self-motivated, detail-oriented, and disciplined in a remote work environment.
- Availability to work full-time during U.S. business hours (7:00 PM – 4:00 AM Pakistan Time, Monday to Friday).
What This Role Offers:
- Competitive compensation package: PKR 70,000 – PKR 90,000
- Direct exposure to U.S. clients and markets, enhancing international sales expertise and professional development.
- Career advancement opportunities within a rapidly growing BPO organization, with potential progression into senior business development roles.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
How to Apply: Please ensure you meet the eligibility requirements before applying. Submit your updated profile via our career page: Careers – Cordatus Resource Group
Way Forward: We are excited to learn more about you! Candidates shortlisted for this role will be contacted via email or phone. As part of the process, we will invite you to share a short video introduction, so we encourage you to stay active on both channels.
Should you have any questions, feel free to contact us at careers@cordatusrg.com. Please mention job title & your full name in subject line and attach your resume.
