As theDigital Marketing Specialist,you’llown and manage key components ofAudiense’sdigital marketingexecution— from organic social and lifecycle marketing to content activation and campaign insights.You’llwork closely with ourdemand,content, design, andproductteams to bring campaigns to life, nurture leads, and continuouslyoptimizeperformance across channels.
This is a hands-on role for someone who thrives in a fast-paced, collaborative environment and enjoys wearing multiple hats to make a measurable impact.
Key Responsibilities
Organic Social Strategy
- Develop and manageAudiense’sorganic social media strategy, content calendar, and publishing across LinkedIn,Meta,X (Twitter), and other platforms.
- Write, schedule, and analyze posts to grow brand awareness, engagement, and audience reach.
- Collaborate with design to create compelling visuals, short videos, and motion graphics.
- Track and report on performance metrics to inform ongoing social strategy.
Lifecycle Marketing & Email Nurture
- Executeemail marketing campaignswithinHubspotacross the customer lifecycle — from lead engagement and nurture sequences to activation and retention campaigns.
- Work with marketing ops to segment audiences, personalize messaging, andoptimizedelivery for performance.
- Collaborate with content towriteengaging emails that provide thought leadership, valuable content, and convert leads through the funnel.
- Analyze engagement data and A/B test content, design, and cadence to improve results.
- Build and send email promotions, event invites, product updates, and re-engagement campaigns.
Campaign Analytics & Collaboration
- Partner withoperations tomonitorcampaign performanceandshare insightsacross the team.
- Identifykey learnings from campaign metrics to improve engagement, pipeline contribution, and ROI.
- Support quarterly marketing reviews with data-driven insights and campaign recommendations.
Content & Blog Management
- Upload and format blog content in WordPress, collaborating with content writers and designers.
- Ensure every post follows SEO best practices and includes clear CTAs.
- Repurpose blogs into social, email, or paid campaign assets for extended reach.
Landing Pages & Web Projects
- Work cross-functionally with the website and content teams to create high-performinglanding pagesfor campaigns,ebooks, and webinars.
- Ensure pages are on-brand,optimizedfor conversion, and consistent with UX best practices.
- Measure and report on landing page performance and conversion metrics.
Additional Support Areas
- Assistwithwebinarpromotion, event campaigns, and lead-nurture workflows.
- Collaborate with design and content teams on campaign creative and asset production.
- Maintain marketing processes, asset libraries, and content calendars to ensure consistency across all channels.
- Stayup-to-dateon industry trends, digital marketing tools, and emerging channels.
WhatYou’llBring
- 3–5years of digital marketing experience, preferably inB2B SaaS, Martech, or data-driven marketing.
- Proven success managing organic social media and lifecycle campaigns.
- Strong writing skills and attention to detail across multiple content types.
- Working knowledge of HubSpot,Google Analytics, and social media scheduling tools.
- Analytical mindset — comfortable interpreting data to improve marketing results.
- Highly organized with strong project management and communication skills.
- Team player who thrives in a collaborative, fast-moving environment.
WhyYou’llLove Working atAudiense
- Opportunity to shape the future of audience intelligence and marketing data.
- Collaborative global team that values innovation, autonomy, and creativity.
- Competitive compensation, healthcare benefits, 401(k), and generous PTO.
- Flexible, remote-first culture with a commitment to work-life balance.
