We don’t just talk, we do. Lead the change with us.
At the Tony Blair Institute for Global Change, we work with political leaders around the world to drive change. We help governments turn bold ideas into reality so they can deliver for their people. We do it by advising on strategy, policy and delivery, unlocking the power of technology across all three. And by sharing what we learn on the ground, so everyone can benefit. We do it to build more open, inclusive and prosperous countries for people everywhere.
We are a global team of over 800 changemakers, operating in more than 40 countries, across five continents. We are political strategists, policy experts, delivery practitioners, technology specialists and more. We speak more than 45 languages. We are working on over 100 projects, tackling some of the world’s biggest challenges. We’re all here at TBI to make a difference.
In a world of ever more complex challenges, we believe diversity of background and perspective is a strength. We pride ourselves on a culture that values and nurtures difference. We are dedicated to unlocking potential, not only for the countries we work in but also for each of our team members. No matter where you’re from or who you are, if you’re passionate about the transformative power of progressive politics, we invite you to build a better future with us.
Role Summary
The Social Media team is central to TBI’s Global Communications, shaping discourse, amplifying our impact, and communicating our values to key audiences. As Social Media Manager, you will work in close partnership with the Social Media Lead and cross-functional teams in Strategic Comms, Editorial, and Studio. This role is pivotal in creating and directing impactful, responsive social media campaigns that support TBI’s Policy, Advisory, and Partnerships divisions, driving engagement and positioning TBI at the heart of critical debates.
Key Responsibilities
Campaign Strategy & Execution: Develop, lead, and manage rapid-response campaigns in alignment with Strategic Communications prioritiesalongside the Social Media calendarto elevate policy messages, insights, and impact stories across TBI’s social channels.
Cross-Channel Activation: Partner with Media, Email, and Content Marketing colleagues to amplify campaigns acrossowned social channelsbased on the Social Media strategy developedin collaboration with the Social Media Lead, driving visibility in priority markets and audience segments.
Stakeholder Outreach: Research and engage with high-influence external stakeholders, media figures, and policy influencers. Develop engagement strategies to securetheir endorsements, reinforcing TBI’s proposals and reach.
Profile-Building Support: Guide TBI’s experts in crafting strong personal profiles on social media, providing tailored plans, clear targets, and on-demand support to boostthevisibility and authorityof TBI’s online Communitythrough a strong pipeline of Employee Generated Content (EGC).
Content Development:Ensure commissionedcampaign assets from TBI Creative Studio align with strategicobjectives, messaging, and tone while addressing clients, partners, and stakeholders' goals.
Exceptional Communication: Excellent copywritingand storytelling skills, adept at translating complex policy and analysis into accessible, persuasive content.Experience ingraphic design,filmingand editing would be desirable.
Closing Date:
2025-12-23
