• Edit short-form and long-form content for social media platforms
• Add captions/subtitles to videos
• Incorporate B-roll
• Repurpose existing content into multiple video formats (e.g., take one piece of content and shape it into five different video types)
• Understand virality and retention factors in social media content
• Demonstrate knowledge of what makes videos engaging and shareable
• Be able to discuss and answer questions about video quality and viral potential
• Align editing style with the client's brand and content vision
• Deliver edited content ready for posting
