About the Role:
Our client s seeking a passionate and creative Social Media Manager to lead our organic social media strategy. This role offers an exciting opportunity to engage with our vibrant community and craft a compelling online presence across YouTube, Instagram, Facebook, TikTok, and LinkedIn.
Responsibilities:Content Publishing & Scheduling:
- Post videos and photos created by the internal team across all social media channels.
- Adhere to best-practice posting schedules, optimizing timing, format, and frequency for each platform.
- Manage the content calendar to ensure consistent and timely output.
Community Management:
- Respond to every comment and direct message across all platforms promptly.
- Provide immediate responses (within the first hour) to all comments after posts go live.
- Maintain a tone that is sharp, witty, and fun, yet knowledgeable when necessary.
Copywriting:
- Write engaging captions and copy tailored to each platform, ensuring alignment with client's brand voice.
- Adapt writing style to enhance audience engagement and maintain consistency.
What Makes You a Perfect Fit:
- Creative mindset with a good sense of humor and a fun personality.
- Excellent communication skills, both written and verbal.
- Highly organized, detail-oriented, and able to manage time effectively in a fast-paced environment.
- Self-motivated and proactive in seeking out engagement opportunities.
Required Experience & Skills:
- Proven experience as a Social Media Manager or in a similar role, with a focus on organic social media strategies.
- Demonstrated experience managing multiple social media platforms (YouTube, Instagram, Facebook, TikTok, LinkedIn).
- Strong copywriting skills with the ability to create compelling, on-brand content.
- Expertise in social media strategy, audience engagement, and community management.
- Familiarity with social media tools and analytic platforms.
Key Metrics for Success (KPIs):
- Consistent and timely content publishing
- Audience engagement across platforms (comments, messages, interactions)
- Responsiveness, including timely replies to comments and messages
- Overall growth and activity across social media channels
What Does a Typical Day Look Like?
- Publish and schedule content across all platforms.
- Monitor posts and respond to comments and direct messages promptly.
- Engage with the audience, especially within the first hour after posts go live.
- Write and refine captions aligned with brand voice.
- Manage and update the content calendar to ensure consistency.
Interview Process:
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts)
- Client Interview with Marketing Leadership
- Offer & Background Verification
