Title:
Social Media Manager
Job Description:
Job Overview
The Social Media Manager will lead and execute SBM’s social media strategy across multiple platforms. This role will be responsible for content creation, audience engagement, brand storytelling, and performance analytics to grow our online presence and drive business impact.
Roles & Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other duties may be assigned.
Create and implement a data-driven social media strategy that aligns with brand goals and business objectives.
Design, write, and curate engaging content (text, images, videos, and graphics) tailored for each platform.
Oversee daily posting, scheduling, and community engagement across Instagram, LinkedIn, Facebook, Twitter, TikTok, and YouTube (or other relevant platforms).
Ensure all social media messaging reflects the brand’s identity and values while staying relevant and authentic.
Monitor comments, messages, and mentions to engage with followers, respond to inquiries, and foster relationships.
Plan and execute paid and organic social media campaigns to drive brand awareness, engagement, and conversions.
Track key performance metrics (engagement rates, follower growth, impressions, conversions) and provide insights to improve strategy.
Stay updated on social media trends, industry news, and competitors to identify new opportunities.
Work closely with marketing, design, and content teams to ensure a cohesive brand presence.
Qualification
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
Education and/or Experience: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 2-5 years of experience in social media management, content creation, or digital marketing.
Knowledge, Skills, and Abilities:
Strong understanding of social media trends, algorithms, and best practices.
Proficiency in social media scheduling tools (e.g., Sprout Social, Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Meta Business Suite).
Excellent writing, editing, and communication skills.
Basic graphic design and video editing skills (Canva, Adobe Suite, CapCut, or similar tools).
Experience with paid social media advertising (Facebook Ads, LinkedIn Ads, TikTok Ads) is a plus.
Creative mindset with a passion for storytelling and digital engagement.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Supervisory Responsibilities
This position carries no supervisory responsibilities.
Physical Demands & Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to walk and use hands to finger, handle, or feel. The employee is occasionally required to stand.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually quiet.
Compensation: $80,000-$90,000 per year
Preferred in-office in St. Louis, MO
Open to remote throughout the U.S.
Benefits:
SBM offers comprehensive benefit packages. For information about SBM's benefits, please visit SBM's website at:
www.sbmmanagement.com/careers Careers – SBM
SBM Management Services, LP and its affiliates are proud to be equal opportunity workplaces. We are committed to equal employment opportunity regardless of race, sex, color, ancestry, religion, national origin, sexual orientation, citizenship, age, marital status, disability, gender identity, Veteran status, or other legally protected status.
