• Create and manage social media calendar
• Identify and create or source brand content
• Create timely and engaging posts that inform, educate and entertain audiences
• Grow social media following, especially on Instagram and TikTok
• Engage with the audience as needed
• Identify potential influencers for the company's partnership
• Manage influencer content
• Track, analyze and present data to demonstrate results and show performance on each channel
• Perform social listening to both maximize and manage mentions of the Company's product and brand, through commenting, reposting, etc
• Create, launch and manage social media campaigns
