• Conduct weekly keyword research tailored for Australian and Asian audiences.
• Provide actionable suggestions for new content ideas and re-optimization of existing content, including both news and evergreen topics.
• Publish and manage content on WordPress, ensuring proper formatting and SEO compliance.
• Optimize content for search engines, including updating SEO titles, meta descriptions, and internal/external links.
• Implement content redirects as needed (301 and 410 redirects).
• Ensure all content is accurate, up-to-date, and tailored to the Australian market, including pricing and product information.
• Adhere to brand style guides and maintain consistent tone and voice.
• Optimize images for web performance and SEO.
• Produce high-quality content efficiently, with a target output of approximately one guide per day.