• Plan and schedule consistent content across Instagram and Facebook (posts, stories, reels) aligned to the brand’s tone and holistic values.
• Build a reusable content bank by repurposing existing blogs and past material into ongoing social content.
• Set up and manage email marketing/newsletters (monthly campaign cadence) including list hygiene and subscriber growth.
• Create and publish event listings and ticketing promotions (e.g., Eventbrite) for retreats, workshops, and courses, including basic copy and visuals.
• Review and improve the current social presence (what to keep, archive/hide, and what content themes perform best), reporting insights back to the client.
• Maintain light SEO/website coordination (ensure existing SEO work remains effective; assist with blog formatting/publishing and linking content to campaigns).
