About the Role
We’re excited to share this opportunity with Web Tonic, a fully-remote growth marketing agency of 25 experts that partners closely with inBeat to deliver results-driven marketing solutions for clients ranging from small businesses to enterprise brands. Since 2017, Web Tonic has helped clients accelerate growth through data-backed strategies, creative experimentation, and cross-channel optimization.
About Web Tonic
Web Tonic is a global digital marketing agency headquartered in Dubai, operating 11 international offices and serving 750+ clients across PPC, SEO, web development, and marketing automation. We work with businesses ranging from ambitious startups to Fortune 500 companies, managing monthly ad budgets from $10K to $3.4M+.
This role sits at the intersection of agency delivery and founder-led personal branding. You’ll be producing content that drives results for our clients while also building the public presence of our CEO across every major social platform.
What This Role Looks Like
This is not a “just edit and export” role. You’re a creative partner who happens to be exceptional at video editing.
About 40% of your time will be spent producing social-ready video content for Web Tonic’s client portfolio — taking raw assets, campaign briefs, and brand guidelines and turning them into scroll-stopping ads and organic content. The other 60% is dedicated to the CEO’s personal brand: transforming webinar recordings, podcast episodes, interviews, and day-to-day founder moments into a steady content engine across LinkedIn, Instagram, TikTok, YouTube, and beyond.
But here’s what makes this role different: you don’t just execute — you think. You come to the table with content concepts, hook ideas, new formats to test, and a clear opinion on what’s going to work and why. You study what’s performing in B2B and founder-led content, and you bring that intelligence into every batch you deliver.
Key Responsibilities
Content Production (Core)
Transform raw long-form content (webinars, interviews, podcasts, behind-the-scenes footage) into 10–15 short-form video clips per batch, optimized for LinkedIn, Instagram, TikTok, YouTube Shorts, and Facebook
Produce paid ad creatives from briefs and raw assets for client campaigns (Meta Ads, TikTok Ads, YouTube pre-roll)
Identify the most compelling moments in raw footage — hooks, soundbites, key insights — and package them for maximum social engagement
Apply on-brand text overlays, subtitles (burned-in and platform-native), transitions, and light motion graphics
Deliver assets with platform-specific formatting: aspect ratios, safe zones, duration limits, and thumbnail frames
Maintain a consistent visual identity across all content outputs for both the agency clients and the personal brand
Content Strategy (Differentiator)
Proactively pitch new content concepts, formats, and series ideas based on trending B2B and founder-led content
Write or suggest punchy captions, headlines, hooks, and CTAs that drive engagement with B2B and entrepreneurial audiences
Advise on content repurposing strategy: how to extract maximum value from a single long-form asset across platforms
Analyze what’s working on competitor and peer accounts and bring data-backed recommendations to the table
Collaborate on a monthly content calendar with the CEO, identifying themes, tentpole moments, and distribution timing
Understand the difference between organic-first and paid-first creative, and tailor outputs accordingly
Operations & Collaboration
Work closely with the CEO and marketing team to align content with broader business goals, sales enablement, and employer brand initiatives
Track and report on content performance; iterate based on engagement data and platform algorithm shifts
Meet turnaround deadlines with consistent quality, volume, and communication
Organize and maintain a content asset library for easy retrieval and repurposing
