We are seeking a bilingual Social Media Manager & Content Creator responsible for managing social media strategy, producing content, developing content calendars and supporting marketing initiatives across all channels. This is a performance-driven role within a fast-paced, agile, start-up environment, where social content and influencer execution must directly contribute to tangible business outcomes. This role owns our influencer program execution and acts as a hybrid content strategist, creator, writer and social media operator. The ideal candidate is highly autonomous, thrives in a lean organization, moves quickly, adapts to shifting priorities, and understands how to build content that not only resonates culturally with the U.S. Hispanic audience but also drives measurable growth for the business. Key Responsibilities | Position Overview● Develop and manage social media strategy, content calendars and creative execution across all platforms● Produce bilingual photo, video and written content that drives awareness, engagement, installs, sign ups and transactions● Own and manage the influencer and GoPromoters programs end to end, including relationships, deliverables, content quality and performance reporting● Lead all day-to-day community management including responding to comments and messages, protecting brand reputation and escalating issues appropriately● Write and develop multi-channel content including blogs, emails, push notifications, SMS, PR materials, thought leadership articles and in-app messaging● Manage the unified content calendar across social, lifecycle communications, blogs, PR and engagement campaigns● Track, analyze and report on content and influencer performance to inform strategy and improve outcomes● Collaborate cross-functionally with marketing, product, creative and operations teams to support campaign execution and ensure aligned messaging across channels Content Creation – Social Media & Other Channels● Write SEO-optimized blog content that supports acquisition, education and organic visibility● Write performance-driven email, push, SMS and in-app copy for both acquisition and engagement communications● Create bilingual social media copy for posts, captions, scripts and short-form storytelling aligned to performance goals● Develop social-specific creative briefs for content, campaigns and influencer deliverables● Produce and refine social content that aligns with cultural relevance for U.S. Hispanic audiences● Write and support internal communications and public relations materials including press releases and thought leadership articles● Manage the unified content calendar across social, email, push, SMS, blogs, PR, campaigns and in-app messaging● Ensure consistency across all social channels by adhering to brand, voice, tone and compliance guidelines● Work with the Creative Manager to establish social media style guides, community management guidelines and response frameworks● Continuously optimize social messaging based on performance insights, audience behavior and platform trends Influencers Ownership● Own the influencer program operationally and tactically, including business case development and oversight● Manage day to day influencer and content creator (UGC) relationships● Define deliverables and manage timelines for all influencer and creator partners● Coordinate asset delivery, approvals and content quality with project management and other stakeholders● Monitor and interpret performance of assets to make real-time decisions● Develop consistent performance reports that include actionable insights and key performance indicators working with the analytics team● Recommend new creators, niches and content styles based on performance insights● Monitor performance against projections to adjust approach accordingly Cross Functional Coordination● Coordinate with Marketing Operations to ensure timely communication deliveries of organic content● Collaborate with design, creative and product teams for content needs● Identify risks, timing gaps or content delays proactively● Support campaign execution with aligned social, organic and/or campaign messaging across all channels● Serve as secondary backup for marketing operations to build and send communications from various in-house platforms Required Qualifications● 5+ years of social media experience with a proven track record of channel growth tied to business performance● Bachelor’s degree in Marketing, Communications, Journalism, English or related field● Written and verbal proficiency in English and Spanish with strong storytelling skills in both languages● Expertise across mainstream and emerging social media platforms, with a personal social presence● Experience producing social content for consumer brands including copywriting, design and video production● Experience managing influencer programs (micro and macro) and content creator workflows● Experience writing performance-driven content for blogs, PR, lifecycle messaging or multi-channel campaigns● Strong mobile-first video editing and design skills● Highly creative, detail oriented, organized, proactive and able to operate autonomously in a digital environment Ideal Candidate● Experience with direct-to-consumer apps, financial services and/or fintech● Deep understanding of content performance, engagement levers and conversion-centric storytelling● Able to operate as a hybrid strategist–creator–copywriter–social operator● Thrives in a lean, fast-moving start-up environment with strong agility and speed to market● Naturally curious about industry and platform trends with a proactive approach to competitive research and idea generation● Experience working within highly regulated industries preferred● Strong collaborator who communicates effectively across teams and functions● Skilled in using project management tools and maintaining organized workflows● High emotional intelligence with strong judgment and interpersonal skills● Ability to tailor messaging effectively for diverse audiences across multi-channel and omni-channel experiences● Deep understanding of the U.S. Hispanic consumer behavior, cultural nuances and communication styles including audience behaviors, trends and platforms● Data-informed, capable of translating insights into content and strategy improvements● Proactive problem solver with a strong sense of ownership● High level of personal and professional integrity
