ABOUT THE ROLE :
This role is responsible for owning and scaling retention revenue through advanced Klaviyo strategy, lifecycle automation, segmentation and performance-driven campaign execution. The ideal candidate combines strong operational skills with strategic thinking and delivering high-impact campaigns while driving measurable improvements in customer lifetime value (LTV), repeat purchase rate and total email-attributed revenue.
KEY RESPONSIBILITIES :
1. Email & SMS Campaign Execution
- Plan, write, and deploy 8–12 campaign emails monthly aligned with the marketing calendar.
- Run A/B tests on subject lines, content and send times.
- Ensure timely, error-free execution in collaboration with designers and copywriters.
2. Lifecycle Flow Management
- Audit, build and optimize automation flows (e.g., Welcome, Winback, Replenishment).
- Implement smart logic and dynamic content blocks for enhanced performance.
3. Segmentation & List Health
- Manage advanced audience segmentation (e.g., RFM, geo, engagement).
- Maintain list hygiene, reduce unsubscribes and grow engaged profiles
4. Reporting & Optimisation
- Deliver weekly performance reports (e.g., open rate, CTR, revenue).
- Share actionable insights and continuously improve lifecycle marketing efforts.
5. Strategic Collaboration
- Partner closely with internal and client teams to align goals, messaging and execution.
- Support ad-hoc retention projects and share learnings from testing.
KEY PERFORMANCE INDICATORS (KPIs) :
1. Email Performance (Open Rate, Click-through Rate, Conversion Rate, Revenue per Recipient)
2. Automation Effectiveness (% of Email Revenue from Flows, Flow Conversion Performance, Lifecycle Gaps Identified & Addressed)
3. List & Engagement Health (Active Profile Growth, Deliverability & Unsubscribe Rate, Engagement by Segment)
4. Testing & Iteration (Number of A/B Tests per Month, Key Insights & Improvements Implemented)
5. Retention Impact (Returning Customer Rate, Campaign Revenue Attribution, Flow Revenue Growth Over Time)
KEY QUALIFICATIONS :
- 3+ years of experience in retention/email marketing or digital campaign execution.
- Proven success using Klaviyo (required), experience with HubSpot or Mailchimp a bonus.
- Strong understanding of email/SMS automation flows, segmentation and testing.
- Experience in eCommerce, preferably with US, AU or EU markets.
- Basic HTML/CSS (preferred) for email troubleshooting and customization.
- Strong analytical skills using tools like Google Analytics and Excel.
- Attention to detail and time management to meet campaign deadlines.
- Self-driven and proactive with a problem-solving mindset.
SUCCESS MILESTONES :
By Day 30 :
- Audit all flows and campaign structure
- Launch 1 new automation (e.g., winback or birthday)
- Present 90-day roadmap
- Improve click rate >1%
By Day 60 :
- Run 3 A/B tests and extract actionable insights
- Rebuild 1–2 underperforming flows
- Increase revenue per recipient to >$0.22
- Launch 3–5 segments for smarter targeting
By Day 90 :
- Add 2 new flows (VIP, replenishment)
- Grow email revenue to $25–30K/month
- Launch evergreen campaigns for top-performing SKUs
- Deliver full retention dashboard + weekly reporting
WHY JOIN US :
- Highly Rated Workplace – We have a 4.4/5 Glassdoor rating, with 93% of employees recommending us! 🌟
- Career Growth – Rated 4.2/5 for career opportunities, we provide strong professional development 💼
- Work-Life Balance – With a 4.5/5 rating, we support flexible, balanced work environments ⚖️
- Industry Leader – A Klaviyo Master Elite Partner, helping brands generate $329M+ in revenue 🏆
- Global Impact – Work with a diverse team of 80+ experts, serving 500+ clients worldwide 🌎
GET IN TOUCH :
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