Digital Marketing Manager at Henny Benny LLC
About Henny Benny LLC - TopVAjobs.com
TopVAjobs.com is a robust platform that connects international businesses with highly skilled Virtual Assistants (VAs) across various industries. We're on a mission to empower businesses with top-tier talent and provide VAs with rewarding career opportunities, fostering a vibrant global remote workforce. We are dedicated to building a supportive and dynamic environment where innovation thrives, and every team member contributes to our collective success.
Role Overview
We're looking for a dynamic and results-driven Digital Marketing Manager to significantly expand our online presence and drive growth. This role is crucial for increasing brand awareness, driving targeted traffic, generating quality leads for both VA recruitment and client acquisition, and ultimately contributing to the sustained growth of TopVAjobs.com. You'll strategize, implement, track, and optimize our digital marketing campaigns across multiple channels, providing essential leadership in integrated digital marketing efforts.
Key Responsibilities
Daily Tasks
- Develop and execute comprehensive SEO and content strategies to improve organic search rankings and drive qualified traffic.
- Plan, execute, and optimize highly effective Google Ads and Facebook Ads campaigns for VA recruitment and client acquisition.
- Create compelling, platform-specific content (text, images, video) for social media, email, and website using tools like Canva.
- Manage and grow the TopVAjobs.com Facebook Group community, fostering positive interactions and sharing valuable content.
- Track, analyze, and report on the performance of all digital marketing activities using relevant metrics and tools.
Project Involvement
- Lead the development and refinement of innovative digital strategies for both VA recruitment and client acquisition.
- Oversee the creation of high-quality, SEO-optimized articles, blog posts, and website content, either personally or by managing external writers.
- Continuously analyze campaign performance, providing actionable insights and recommendations for optimization (e.g., A/B testing, bid management, landing page improvements).
Qualifications
Required Skills & Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-5 years of proven experience in a digital marketing role, with a strong portfolio of successful campaigns across multiple channels.
- Demonstrable expertise in leading and managing SEO/SEM, email marketing, social media (organic and paid), and display advertising campaigns.
- Proven experience in managing and growing online communities, specifically Facebook Groups, including content strategy and moderation.
- Highly creative with a strong ability to identify target audiences and craft digital campaigns that effectively engage, inform, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics) and experience in setting up and optimizing both Google Ads and Facebook Ads campaigns.
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent communication (written and verbal) and interpersonal skills.
- Ability to work autonomously, manage multiple projects simultaneously, and thrive in a fast-paced, remote environment.
Preferred Skills & Experience
- Working knowledge of ad serving tools (e.g., Google Ad Manager).
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Experience in the recruitment or staffing industry is a significant plus.
What We Offer
- Competitive compensation package (paid in USD) commensurate with experience in the Philippine market.
- Opportunity for long-term remote work and stable employment within a growing international company.
- A collaborative and supportive remote work culture where your contributions are highly valued and your expertise is essential to our mission.
- Opportunities for professional development and skill enhancement tailored for Digital Marketing professionals, including access to industry-best training resources and tools.
- Be at the forefront of a platform that directly empowers Filipino VAs and connects them with global opportunities.
How to Apply
To apply for this exciting position, please submit your resume and a compelling cover letter outlining your relevant experience and why you are the ideal candidate for this role through the link. Be sure to highlight your successes in managing digital marketing campaigns for recruitment or lead generation, demonstrating your impact.