Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote
Full-Time | Remote | U.S. Business Hours
About the Role
We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize campaigns across Google Ads, PPC, SEO, paid media, and social media channels.
This is a hands-on execution role focused on:
✅ lead generation
✅ paid advertising optimization
✅ SEO growth
✅ conversion improvement
✅ social media engagement
✅ campaign performance scaling
You’ll have direct ownership over:
- Google Ads campaigns
- PPC and paid search performance
- SEO optimization
- social media growth
- performance tracking and reporting
- campaign testing and optimization
If you enjoy improving:
CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit.
What You’ll OwnGoogle Ads, PPC & Paid Media (Primary Focus)
- Build, manage, and optimize campaigns across:
- Google Search Ads
- Display Ads
- Remarketing
- Performance Max (PMax)
- Conduct:
- keyword research
- audience targeting
- campaign structuring
- Write and test:
- ad copy
- headlines
- CTAs
- creative variations
- Optimize:
- Manage:
- budgets
- bidding strategies
- campaign scaling
- Identify performance gaps and execute improvements quickly
SEO & Organic Growth
- Conduct keyword research using:
- SEMrush
- Ahrefs
- Google Search Console
- Optimize:
- metadata
- headings
- internal linking
- website content
- on-page SEO
- Support:
- technical SEO
- content optimization
- organic growth strategies
- Monitor:
- keyword rankings
- traffic
- search visibility
- Identify SEO opportunities and content gaps
Social Media Management & Engagement
- Support engagement and growth across:
- Instagram
- Facebook
- LinkedIn
- Respond to:
- comments
- DMs
- audience interactions
- Support:
- post scheduling
- captions
- social optimization
- Monitor:
- engagement metrics
- audience growth
- campaign activity
Analytics, Reporting & Optimization
- Track campaign performance across:
- Analyze data using:
- Google Analytics 4 (GA4)
- Google Ads
- Meta Ads Manager
- SEO tools
- Prepare:
- reports
- insights
- optimization recommendations
- Maintain organized documentation of:
- campaign changes
- tests
- performance updates
RequirementsCore Requirements
- 3+ years of hands-on experience with:
- Google Ads
- PPC campaigns
- SEO optimization
- social media management
- Strong understanding of:
- CPC
- CTR
- CPA
- conversions
- ROAS
- paid media optimization
- Experience using:
- Google Ads
- Google Analytics 4 (GA4)
- SEMrush
- Ahrefs
- Meta Ads platforms
- Strong copywriting and communication skills
- Ability to work independently in a remote environment
⭐ Nice to Have
- Experience managing multiple client accounts
- Background in:
- SaaS
- e-commerce
- B2B marketing
- Experience with:
- A/B testing
- landing page optimization
- conversion rate optimization
- Familiarity with:
- marketing automation
- content marketing workflows
- email marketing systems
What Makes You a Strong Fit
- You enjoy optimizing campaigns and improving performance metrics
- You combine analytical thinking with hands-on execution
- You proactively identify growth opportunities
- You understand both paid and organic acquisition channels
- You care about measurable business outcomes
- You thrive in performance-focused marketing environments
What a Typical Day Looks Like
- Review campaign dashboards and marketing KPIs
- Optimize Google Ads and PPC campaigns
- Test new ad copy, creatives, and targeting strategies
- Monitor SEO rankings and organic performance
- Respond to social media engagement and audience activity
- Analyze campaign performance and identify optimization opportunities
- Prepare reports and recommendations for leadership
In short:
You continuously improve traffic, engagement, conversions, and marketing performance across paid and organic digital channels.
Key Metrics (KPIs)
- Improved:
- Increased:
- organic traffic
- keyword rankings
- social engagement
- lead generation
- Accurate and actionable reporting
- Consistent campaign optimization and performance improvement
Why Join?
- Full ownership across:
- Google Ads
- PPC
- SEO
- social media
- Hands-on execution role with measurable business impact
- Opportunity to work across multiple growth channels
- Performance-focused environment with strong ownership
- Growth opportunities into:
- Performance Marketing Manager
- Growth Marketing Lead
- Paid Media Manager
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- love performance marketing and paid media
- enjoy optimizing Google Ads and SEO campaigns
- thrive on improving ROAS and conversions
- enjoy testing, analytics, and campaign scaling
this role is a strong fit for you.
