Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.
This is a hands-on, execution-first role — not strategy-only.
You will:
- run and scale Google Ads campaigns
- manage social media engagement and content execution
- improve SEO and organic visibility
- continuously test, analyze, and optimize performance
If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.
What You’ll Own1. Google Ads & Paid Search (Primary Focus)
- Manage campaigns across:
- Conduct keyword research and structure campaigns for performance
- Write and test high-converting ad copy
- Optimize key metrics:
- Manage budgets, bidding strategies, and targeting
- Identify and implement performance improvements
2. Social Media Execution & Engagement
- Manage engagement across:
- Instagram
- Facebook
- LinkedIn
- Respond to comments, DMs, and audience interactions
- Support:
- content scheduling
- caption writing
- post optimization
- Monitor engagement metrics and audience growth
3. SEO & Organic Growth
- Conduct keyword research using tools like:
- Optimize:
- metadata
- content
- internal linking
- Support technical SEO improvements
- Track:
- keyword rankings
- organic traffic
- Identify content gaps and growth opportunities
4. Reporting & Performance Tracking
- Track performance across:
- paid campaigns
- social channels
- organic traffic
- Analyze data using:
- Prepare reports with:
- Maintain clean documentation of campaign updates and changes
✅ What Makes You a Strong Fit
- You are execution-focused — you actually run campaigns
- You make decisions based on data, not assumptions
- You’re comfortable managing multiple campaigns simultaneously
- You continuously test, iterate, and improve performance
- You balance:
- performance metrics
- creative execution
Requirements (Must-Have)Experience
- 3+ years of hands-on experience managing:
- 3+ years managing social media platforms
- Proven SEO experience using:
- SEMrush, Ahrefs, or similar tools
Core Skills
- Strong understanding of:
- Experience with:
- Strong written communication and copywriting skills
- Ability to work independently in a remote environment
⭐ Nice to Have
- Experience managing multiple client accounts
- Background in:
- e-commerce
- SaaS
- B2B marketing
- Experience with:
- A/B testing frameworks
- conversion rate optimization
- Familiarity with content marketing workflows
Tools & Platforms
- Google Ads
- Google Analytics 4
- SEMrush / Ahrefs
- Social media platforms (Instagram, Facebook, LinkedIn)
- Reporting & analytics tools
What a Typical Day Looks Like
- Review campaign performance and key metrics
- Optimize Google Ads campaigns and creatives
- Respond to social media engagement and interactions
- Update SEO content and keyword strategies
- Analyze data and identify optimization opportunities
- Prepare reports and recommendations
In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.
Key Metrics for Success (KPIs)
- Improved Google Ads performance (CPC, CTR, ROAS)
- Growth in social media engagement and audience activity
- Increased organic traffic and keyword rankings
- Accuracy and clarity of reporting
- Consistent campaign optimization and improvement
Why This Role Stands Out
- True multi-channel ownership (paid + social + SEO)
- Execution-focused role with measurable impact
- Opportunity to work across multiple growth channels
- Performance-driven environment with clear accountability
- Growth opportunities into:
- Performance Marketing Manager
- Growth Lead
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- enjoy running campaigns and improving performance
- think in terms of metrics and optimization
- like working across paid, social, and SEO channels
- want a role with real impact on growth
this is a strong opportunity to step into a high-impact digital marketing role.
