Job Title: Appointment Setter
Position Type: Full-Time, Remote
Working Hours: U.S. business hours
About the Role
We are seeking a confident and motivated Appointment Setter to support business growth by engaging attorneys and scheduling qualified discovery calls for the sales team.
This role focuses on initiating conversations with potential clients, understanding their needs, handling objections, and consistently following up until a clear decision is reached. The ideal candidate is proactive, organized, and comfortable speaking with professionals while navigating gatekeepers and decision-makers.
ResponsibilitiesLead Outreach & Prospect Engagement
- Conduct outbound and inbound outreach to attorneys to introduce services and start conversations.
- Engage prospects in meaningful discussions to understand their needs and level of interest.
- Ask thoughtful questions to qualify prospects effectively.
- Navigate gatekeepers and identify the appropriate decision-makers.
Appointment Scheduling
- Schedule qualified discovery calls between prospects and the sales team.
- Confirm meeting availability and ensure prospects are prepared for scheduled calls.
- Maintain accurate scheduling records and ensure smooth coordination.
Follow-Up & Lead Nurturing
- Maintain consistent follow-up with prospects who have shown interest.
- Handle objections professionally and maintain productive conversations.
- Continue engagement until a clear decision is made by the prospect.
CRM & Lead Management
- Maintain accurate records of all outreach activity and prospect communication within the CRM.
- Track lead progress and update prospect status regularly.
- Ensure all prospect interactions and scheduling updates are properly documented.
What Makes You a Perfect Fit
- Confident communicator who enjoys starting conversations with new prospects.
- Persistent and resilient when following up with leads.
- Organized and detail-oriented when managing outreach activities.
- Comfortable speaking with professionals such as attorneys.
- Self-motivated and able to manage outreach tasks independently.
Required Experience & Skills (Minimum)
- Experience in appointment setting, sales development, or business development roles (SDR/BDR).
- Strong experience with outbound outreach and follow-up communication.
- Excellent verbal English communication skills.
- Ability to confidently handle objections and prospect questions.
- Experience using CRM systems and scheduling tools.
- Strong organization and time management skills.
- Reliable high-speed internet and professional remote work setup.
Ideal Experience & Skills
- Experience working with law firms, attorneys, or professional services clients.
- Experience in agency sales or marketing services outreach.
- Experience navigating gatekeepers and reaching decision-makers.
- Experience supporting high-value service sales conversations.
What Does a Typical Day Look Like?
An Appointment Setter’s day focuses on generating qualified meetings through consistent outreach and follow-up. You will:
- Conduct outbound outreach to attorneys and professional prospects.
- Engage prospects in conversations and qualify their interest.
- Handle objections and answer initial questions.
- Follow up with leads who have shown interest.
- Schedule discovery calls for qualified prospects.
- Update CRM records and track outreach activity.
In essence: you are responsible for turning conversations with prospects into qualified appointments for the sales team.
Key Metrics for Success (KPIs)
- Number of qualified appointments scheduled.
- Outreach activity levels (calls, messages, follow-ups).
- Appointment show-up rates.
- Prospect response and engagement rates.
- Accuracy and consistency of CRM updates.
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview
- Offer & Onboarding
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