Social Media Manager

zoho • Hong Kong, Hong Kong • 6d ago

This is a remote position.

Schedule: Monday to Friday, 9:00 AM – 6:00 PM, 1 hour unpaid break | Hong Kong (HKT)

Paid hours per week: 40 Hours

Client Overview

Join a dynamic and growing psychology-focused company that creates innovative resources for children and families. This organization is led by experienced psychologists who are passionate about making a positive impact on children’s mental health and development. They’ve recently achieved a major milestone with a globally published book. They are now ready to expand their digital presence to reach more parents and caregivers worldwide who need their specialized psychological resources.

Job Overview

This is an exciting opportunity to take full ownership of social media strategy implementation for a meaningful company that’s making a real difference in children’s lives. You’ll be working directly with passionate psychologist founders to build engaging digital communities across multiple platforms, creating content that resonates with parents seeking psychological resources for their children. This role offers the perfect blend of creative freedom, professional growth, and the satisfaction of contributing to children’s mental health and well-being on a global scale.

Responsibilities

Manage and grow social media presence across Instagram (primary focus), Facebook, and YouTube Shorts
Create and edit compelling, engaging content that aligns with psychological expertise and child development resources
Implement comprehensive social media strategies as directed by company leadership
Handle daily content posting and scheduling across all platforms to maintain consistent audience engagement
Actively engage with community members, respond to comments and messages, and build meaningful connections
Develop content that specifically resonates with parents and caregivers seeking psychological resources for their children
Collaborate directly with psychologist founders to ensure content accuracy, brand alignment, and professional standards

Requirements

Proven experience as a social media manager with a demonstrable track record of growing online communities
Fast learner who thrives working independently without requiring extensive supervision or hand-holding
Intuitive understanding of social media trends, audience engagement strategies, and platform-specific best practices
Proficiency in Canva for content creation, design, and visual storytelling
Ability to work effectively in the Hong Kong timezone or similar time zones for real-time collaboration
Strong communication skills with the ability to take initiative and provide strategic recommendations
Understanding of psychology, child development, or related fields preferred but not mandatory
Experience creating content for parent/family demographics is a plus