Course Description:
The Course Title: Fundamentals Of Digital Marketing Master Course
Created By: IIDE - The Digital School
This expertly created 45-minute Free Master Course on the Fundamentals of Digital Marketing is designed to simplify complex concepts and equip you with actionable strategies to make an impact in the digital space, whether for personal growth or business success. Digital Marketing is an extensive field encompassing WordPress website development, Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Paid Facebook Marketing, and more. Using these components helps reach a global audience measurably and cost-effectively. The course is easy to understand, requiring no prior marketing knowledge, and is taught by Karan Shah (Founder and CEO of IIDE) using real-life examples. It's a hands-on, 45-minute Master Course with flexible access, suitable for beginners to intermediate levels, and includes a Certification of Completion from the Indian Institute of Digital Education.
What You'll Learn:
- What Digital Marketing is and its importance for 2025.
- Various components of Digital Marketing and their scope.
- Fundamentals of SEM (Paid Advertising on Google).
- Fundamentals of Search Engine Optimization (SEO), including promoting websites by increasing visibility in search engine results pages.
- What keywords are, their role in PPC advertising, and how to use them.
- Tools for keyword research and planning.
- SEO essentials and tools to find what your target audience is looking for online.
- Basics of Social Media Marketing through Facebook and Instagram Ads.
- A step-by-step approach to running Facebook or Instagram Ads.
- The purpose and significance of Remarketing.
- Other components of Digital Marketing like Email Marketing, SMS Marketing, Influencer Marketing, and ORM Marketing.
Why This Course Matters for Your VA Career
For Virtual Assistants from the Philippines looking to elevate their careers, mastering digital marketing skills is no longer an option but a necessity. This Fundamentals Of Digital Marketing MasterCourse provides a robust foundation in key areas such as Search Engine Optimization (SEO), Social Media Marketing, Paid Advertising (SEM/PPC), and Email Marketing. These are highly sought-after skills by businesses worldwide. By understanding keywords, audience targeting, and effective online promotion, you, as a pre-vetted Virtual Assistant on TopVAJobs.com, can offer more comprehensive services to clients, increasing your value and earning potential. This course directly enhances your ability to manage online presence, drive traffic, and generate leads for clients, making you an indispensable asset in today's digital landscape. It empowers you to confidently take on diverse virtual assistant roles that require a strong grasp of digital strategy and execution, setting you apart in the competitive global market.
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