Content Strategy & Planning
Build and manage monthly content calendars across Instagram and other relevant platforms
Collaborate closely with Indya to shape messaging, hooks, and narrative flow
Video Editing (Core Responsibility)
Edit all short-form video content (Instagram Reels, TikTok, YouTube Shorts)
Cut raw footage into compelling, scroll-stopping videos with strong hooks in the first 1–3 seconds
Add captions, on-screen text, graphics, sound effects, and pacing aligned with the brand aesthetic
Optimize videos for platform-specific best practices (aspect ratio, timing, captions, trends)
Maintain consistent visual style, fonts, color usage, and overall brand polish
Posting & Follower Growth
Schedule content, write captions, and monitor performance to refine posting cadence
Track engagement metrics (saves, shares, comments, follower growth) to improve results
Stay current on social media trends, audio, and format changes
Actively grow followers by engaging with relevant accounts and creators
Engage with followers via comments and DMs
Analytics & Key Insights
Track and report monthly performance metrics (reach, engagement, saves, shares, follower growth)
Identify patterns and replicate top-performing content strategies
